Faux Embroidery can be achieved when Puff ink ( which is plastisol ink with an additive in it that causes the ink to rise ,much like yeast does in bread, when the print is exposed to the heat of the curing dryer ) is used as an under print, to simulate embroidery that is stitched on top of a print. With this technique the shirt remains much softer and wearable than it would with actual "sewn-on" embroidery . Again here, as usual " more is less", as by using this effect on a small area of the total print , you can enhance the soft hand feel , comfort and wearability of the item and thus "value add" the garment further. This fairly subtle treatment shouldn't overpower the graphic. It shouldn't be used purely for the novelty of the effect, but rather because it works well with the specifically engineered graphic , garment style or specialty item , and / or reduces the cost of production compared to embroidery.